TekSpotEdu.
A practical learning brand, translated from visual identity into a complete sales page.
Learning built around real problems.
TekSpotEdu’s supplied designs position the brand around practical learning, technical credibility, and approachable education. The sales page presents four-month, industry-led courses and a minimum of four practical projects. This case study follows the visual direction and its application in the supplied work; it does not claim measured results.
A clear identity, down to the details.
The original guideline board brings the brand direction, color system, logo identity, typography, and creative rules together. Presented intact, it shows how those decisions connect rather than isolating them from their context.
Brand direction
Trustworthy, practical, modern, approachable, and precise. The voice favors plain verbs, sentence case, and specific claims, with the confidence of industry expertise and the warmth of a mentor.
Color system
Green carries the brand; navy provides structure. Forest, midnight, ink, and white support the system, while lime acts as a single spark. The guidelines assign clear roles to actions, surfaces, typography, and accents.
Logo identity
The primary wordmark pairs TEKSPOT in navy with EDU in green. A compact T mark ends in a lime dot: the point where a problem is pinned down and solved.
Typography
Plus Jakarta Sans is specified for headlines and Inter for supporting content. The source board documents the hierarchy from display headlines to body text and captions.
Creative design system
An 8px spacing grid, generous empty space, pebble-shaped photography, signal outlines, and a path-and-node motif keep the assets recognizable. The board also defines composition, graphic elements, and call-to-action treatment.
The visual language in practice.
The complete sales page leads with real-world problem-solving, then moves through practical skills, learner stories, and four course advantages. Alternating image-and-text compositions carry the pebble motif through the page. A comparison between the old approach and the TekSpot way leads into the closing course call-to-action.
One system across the experience.
The supplied page demonstrates the identity through green section bands, structured dark surfaces, restrained typography, and consistent photographic framing. The guideline board and sales page are the two source visuals supplied for this project; the story remains grounded in those designs.